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Why Justin Finkelman Believes the Customer IS Always Right – Really!

Entrepreneur Justin Finkelman lives by the maxim that, when it comes to business, the customer is right one hundred percent of the time. Finkelman, who founded a fitness apparel company that specializes in customized products, understands that many situations are subjective, but in the long run it is in the business’ best interest to try and see situations from the customer’s perspective and work to alleviate any grievances. Customer service is a vitally important part of business success, and this belief plays right into that.

Key Takeaways:

  • when trying to see the customer point of view, think about it as a problem you as a business person did not think of in planning
  • use every experience to learn from and improve your business.
  • make sure to develop a system to communicate options clearly to consumers

“instead of worrying about quarrels or money lost on merchandise, Finkelman uses those situations to learn how to better serve customers in the future.”

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Gail Doby

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