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Interior Designer

Are You An Entrepreneur Or Is Interior Design a Hobby?

When you signed up for interior design school, did you have any idea what the real world of interior design really involved? I know I didn’t. It never occurred to me that 90% of the job was administrative, detail and project management.  It was a rude awakening for me, and I adapted, but it wasn’t…

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5 Things They Don’t Teach You in Interior Design School

By Gail Doby, ASID Interior design colleges do their very best to teach you how to design and to do the technical parts of the business.  Please do not think I am knocking them at all.  Their time is limited in their curriculum, and it is impossible to teach you everything you need to know…

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Getting More Prospects Or Clients

What would it take to double your business?  It might take less than you think.  Two-thirds of the designers who participated in this year’s Interior Design Fee & Salary Survey said they needed to convert more prospects into clients.  The question is, do you need a higher rate of conversions or do you need more…

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Are You a Known “Brand” in Your Market?

If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because a brand needs to evoke emotions and ultimately, emotions trigger…

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Does Your Interior Design Have A Defined WOW Factor?

I have to admit, I’m a bit of a Seth Godin fanatic. What I love about this post is his view about defining the your market.  It’s all about changing the game.  One of the most important ways of doing this is by naming your services or your products.  Come up with something catchy and…

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Remove Stress From You & Your Business

Remove Stress

By Gail Doby, ASID There are over 60,000 interior designers in the US, and of those designers, every single one has stress from the following: 1. Working too much 2. Cash flow concerns 3. Struggling to get business or enough business 4. Managing the paperwork 5. Setting up systems and processes that work What do…

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“Houzz” Your Ranking and Success?

By Drue Lawlor, FASID Director of Coaching at DSU Many of you include Houzz in your marketing efforts, but have you created a profile that will “connect” with your “ideal clients” and outranks your competition? The tagline for Houzz is ‘The New Way to Design Your Home’ and many have seemingly embraced that statement as…

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How Scary is Your Cash Flow?

How Scary is Your Cash Flow?

I’ve heard from a few designers lately that their cash flow is very low right now. Why is that? There are many reasons: There was some time in the past that your marketing was happening inconsistently. You may not see the immediate effect of not marketing consistently – it always shows up months later. You’re…

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Do You Enjoy the Hunt for Interior Design Clients? Part 2

Do You Enjoy the Hunt for Interior Design Clients?

In the first part of the series, I asked if you enjoy the hunt for interior design clients. Here are some questions to contemplate whether you are a seasoned veteran, or you are thinking of being an interior designer: What is your real reason for being an interior designer…what is your why? Do you have…

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Do You Enjoy the Hunt for Interior Design Clients? Part 1

Do You Enjoy the Hunt for Interior Design Clients?

You have to enjoy the hunt for interior design clients or your business will falter and/or fail. I’ve discussed this “non-negotiable” with many designers that come to me for coaching or advice. Some whine because they don’t really enjoy marketing and sales. My advice? Get over it or get a job. I know that sounds…

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