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Archive for February 2016

How Effective IS Your Firm’s Mission Statement?

By Drue Lawlor, FASID Director of Coaching at DSU I’m certain that most of you are thinking “been there, done that,” but then let me ask you a few questions.  Can everyone on your internal team recite your mission statement from memory?  If your mission statement were shared with your clients, would they say that…

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Why That New Idea May Not Be The Best Idea

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University As designers we are always looking for new solutions to our clients’ problems.  We scan the design magazines, trade shows and the Internet looking for a new product, a new technique, a new application, or just a fresh approach,…

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Understanding The Average Value of Your Interior Design Clients

Understanding The Average Value of Your Interior Design Clients

Understanding the average value of your interior design clients is a key component any successful interior design business. Why? Knowing this answer will  help you create your plan for the year. Here’s how knowing the average value of your interior design clients will help you create your plan: Estimate how much your average client profit…

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Where Does Client Loyalty Come From?

By Drue Lawlor, FASID Gail Doby Certified Coach & Director of Coaching at DSU If you are focusing on and attracting your ideal clients they you naturally want to develop client loyalty which, in turn, can lead to a higher client lifetime value. In a blog from Ross Beard on Client Heartbeat, a company offering…

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How To Write A Team Job Description

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University One of the difficulties of managing a team is monitoring and evaluating the performance of individual team members.  At the end of the day, who do you hold responsible for the success or failure of the team – the…

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Using Your Contract As A Work Plan

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University Getting a client’s signature on a contract is a great feeling.  You’ve sealed the deal.  Now you can take off your salesperson hat, put on your designer hat, and get to work.  But wait!  Don’t take that contract and…

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Tips for Working with Affluent Interior Design Clients

Tips for Working with Affluent Interior Design Clients

I want to chat with you about affluent client psychology. A while back we got to hear from Karen Fisher with Designer Previews at one of our design summits.  Her insights about how wealthy clients think about interior designers are timeless. Here are my biggest take-aways from Karen’s talk 1. They’re intimidated by both interior…

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