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RETHINK YOUR DESIGN BUSINESS TO EARN
MORE WITH A CUSTOMIZED PLAN THAT WILL
DOUBLE YOUR SALES, EARN MORE, AND
FINALLY HAVE CONTROL OVER YOUR DESTINY.

WHAT IF YOU COULD TRANSFORM YOUR DESIGN BUSINESS IN 90 DAYS?

Interior: Karen Wolf Interiors
Photo: Christian Garibaldi

IS YOUR DESIGN BUSINESS STUCK?

  • Is your revenue stream predictable?
  • Are you struggling to get new clients?
  • Do you have systems and processes in place?
  • Is your team helping you build your business?
  • Do you have solid bottom-line profits?
  • Do you have a predictable financial plan for the future?
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Then this message is for you

Hi!  This is Gail, Co-Founder of Gail Doby Coaching and Consulting.

I've helped hundreds of designers build $1Million+ and many multi-million-dollar level firms scale their firms. As an interior designer I know what it takes to build a successful design firm and how hard it is. I know what you’re going through, because I’ve been there and done that.

I'm going to reveal to you what is the best business growth model for transforming your design business and creating income and personal freedom, this year and beyond.

WHY SHOULD I RETHINK MY BUSINESS?

Years ago, I had a designer come to me who was on the brink of shutting down her business because she couldn't make a suitable living after many long years. Yes, she appeared successful to everyone who looked at her business. But she wasn't seeing bottom-line profits. She was stuck and couldn't see her way out. Working more hours wasn't an option, she was maxed out. In fact, almost burned out.

After working together, she completely turned her business around and is now thriving. She is finally paying herself what she deserves. She invigorated about her goals and life.

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That's why designers seek out, Gail Doby Coaching and Consulting. We are the only one that helps success-minded designers rethink their business, put a personalized plan together and get results. I don't say it to brag, but the truth is our clients double and more their sales, earn more, and have control over their businesses.

You won't find this business model for a 6- and 7- figure design business taught in design school.

WHAT IS THE VIP EXPERIENCE?

Photo: DesiLu Photography

It's the ultimate Business Success Shortcut for interior design firm owners. We reveal the step-by-step formula for a profitable business. It is like a "business reset” during which we help you "unstick" your business.

You will reach your personal, professional and financial goals faster. Our mission is for you to enjoy your passion for design, build a successful business and a more meaning-filled life.

WHO IS IT FOR?

cheryl+S

MENTOR

…love us because we create exit strategies and financial freedom

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DESIGN STAR

…love us because we show you how to become a leader in the industry

Becky+Charton

TRANSFORMER

…love us because we show you how to speed up profits and revenues

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PROSPECTOR

…love us because we show you how to market your business for high paying clients

Who Is This Not For?

  • If you haven’t achieved $250,000 in annual revenue
  • If you’re not an action taker
  • If you’re not coachable
  • If your business is a hobby
  • If the financial investment would create a hardship for you
  • You’re just starting out

WHAT MAKES US DIFFERENT?

Photo: DesiLu Photography

So, in 2012, Gail developed what has become a proven step-by-step method to move your business forward. An entirely new concept for Interior Design owners who want to own million-dollar businesses. Gail created a streamlined process for building a successful and sustainable company.

After over 100 VIP days, Gail has refined the tools and processes to teach these business management principles. As a result, she created the proprietary VIP Manual in 2016 full of her custom tools and exercises. And the results are stunning.

Our consulting firm is the only one that helps success-minded design firms avoid costly missteps by offering a VIP Experience that fits their specific needs. It's customized to your business. Our leaders have helped others, like you, get great results.

Our proprietary tools and processes will last for the lifetime of your business. Most of our clients have seen their profits increase significantly when they take action, apply the tools, methods, and information to their business.

After implementing the first VIP Day, many clients return for additional VIP Days to address new challenges or growth needs as they scale their businesses.

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ABOUT GAIL DOBY
After graduating with a BSBA in Finance & Banking, she worked for a Fortune 500 company in the home furnishings industry. She received invaluable sales and marketing training which she uses to help her coaching clients today.

After completing an Interior Design degree, Gail ran a high-end interior design firm of 8 people in Denver, CO. Gail Doby, ASID is an NCIDQ-certified designer so she’s uniquely qualified to help design firms.

Gail personally works with $1M+ firms. Many are at the multi-million-dollar level and scaling rapidly with 10+ employees.

In 2016, she also developed an exclusive Boardroom experience for $1M+ companies. The Boardroom is an intimate community of accomplished designers pursuing excellence in life and business. Members discuss and solve their challenges and opportunities. They give and receive feedback and best practices from other firm owners at their level. And most importantly, they build lifetime friendships with their peers.

HOW DO YOU CHANGE MY BUSINESS?

Photo: Hayes Photography

IN THE VIP EXPERIENCE YOU’LL DISCOVER…

  • How to do less of the things you shouldn't be doing – like paperwork, accounting and expediting
  • How to focus on your strengths and delegate according to the strengths of your team
  • How to build a business that fits your values and goals – a true lifestyle business
  • How to create a clear plan for financial freedom so there is no more guessing
  • How to create a company that supports your life goals and priorities with less worry and stress about your future

WHAT ARE THE OPTIONS?

Photo: DesiLu Photography

THE VIP EXPERIENCE TAKES PLACE IN DENVER, COLORADO.

It's an intensive hands-on opportunity to work on your business.

We have created options for your budget and schedule.

VIP Day – the 1-day event

Private session with Gail Doby or Gail Doby Certified Coach

VIP Intensive – the 2-day event

2 – 3 companies together with Gail Doby and Gail Doby Certified Coach

You will gain clarity, confidence and transform into a real CEO of your business.

We take the guesswork out of getting results with the right tools. As a result of the changes you'll make, you'll get fast results, and build a sustainable and growing company. This custom-tailored workshop will show you how to work on-your-business instead of in-your-business.

WHAT’S INCLUDED?

Inside your VIP Manual, you'll find proprietary tools, exercises, checklists, and valuable resources. These tools will be reviewed during your VIP Experience, and you'll be able to refer to them for years to come. You’ll also receive digital access to the manual and tools, so you can continue to review and learn from them.

  • Deep dive into your business
  • Financial review with pricing
  • Create marketing budget
  • Address personal & business challenges
  • Define values & culture
  • Secret sauce for increasing profit & cash flow
  • 30/60/90-day plan & priorities
  • Contract template tailored to secret sauce
  • Identify successful marketing strategies

WHAT OTHERS HAVE SAID

Photo: DesiLu Photography

LaurenO'Connor

"After attending the VIP Day, I check with Gail Doby and her team every month on those metrics. I can’t describe how much it has changed my life. I sleep better than I've ever slept before!"

- LAUREN O'CONNOR

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"My business has almost tripled since I had my VIP Day with Gail Doby two and a half years ago."

- GLENNA STONE

JoeMcGuire

"My partner, Matthew Tenzin and I just spent a full VIP Day with the marvelous Gail Doby. In many, many ways this experience has been the answer to our prayers. We are benefiting personally and professionally from Gail's deep well of knowledge and experience, combined with her compassionate approach, laser-like focus and boundless energy. We are absolutely thrilled to have become part of Gail's community of designers."

- JOE MCGUIRE

FREQUENTLY ASKED QUESTIONS

Photo: Hayes Photography

VIP EXPERIENCE FAQS

Can I bring someone with me to the VIP Experience?

Yes! We recommend that you bring either your “Second in Command,” a key staff member, or your supportive spouse.

When you bring your team member:

  • You are learning together
  • You’ll be able to execute together when you return
  • Your team member will “buy in” to your goals
  • Your team will help you accomplish your goals

Some people bring spouse because:

  • Your spouse may influence the investment decision
  • They need to understand the process and tasks involved
  • They will have a better understanding of the challenges you face
  • They will have more empathy and compassion for what it takes to be successful
  • Besides, your success in the business supports the long-term goals of your family
How long will it take me to get results from the VIP Experience?

It depends on how much and how quickly you implement what you learned. We have had people recoup their investment in as little as 30 days and as long as a year. More importantly, you will be learning and implementing new life skills.

What you put into the program; you will get out of it. We see people struggle when they don’t implement what they've learned. We include 30, 60 and 90-Day follow-up calls to keep you accountable and on track.

What happens if I don’t get results within a year?

Be patient and go back to your checklist of tasks. Did you complete all of them? Did you get help from your coach? The program works when you commit and fully implement what we teach. Making these changes will transform your business. Moreover, it impacts your confidence and pride in yourself as a business person.

You can do this!

When people execute our recommendations, they get results. We’ve seen people:

  • double their businesses and more within a year
  • significantly improve their incomes and bottom-line profits.

The more you implement, the better your results will be.

What if I get pushback from my team or my clients on some of the concepts and tasks?

It happens, and it is because you’re changing what they are used to. Change is unsettling. They will come around as you follow through with confidence. How you show up as a leader is the key. Take the time to engage them in your 'why' – you’ll be rewarded for your efforts.

What if work gets busy and I don’t have time to work on the tasks?

The results will come at the pace you implement them. If you have a busy workload, block out two hours a week to stay on task. It is not about the speed of implementation; it is about the follow-through.

Slow and steady wins the race. Your #1 priority is to bring in business, so keep that top of mind as you set your schedule. That priority is never secondary. Don’t lose sight of what it takes to be successful in your business.

I’ve never been good with numbers, and I don’t understand my financials. Can I still benefit from the program?

Our goal is to teach you how to read your financials (Profit & Loss + Balance Sheet), so you understand:

  • where you are in your business
  • how to achieve your financial goals

To determine how much you need to bring in to achieve your personal goals we need to look at your personal financials. We look at the net profit including taxes.

We have tools and training that make understanding your financials – the easy button. The light bulb will go off. It took us years to figure out how to help creative entrepreneurs like you, who are great at design and not so comfortable with numbers understand.

We can’t wait to see your excitement when you get it!

It is a significant investment to pay for the VIP Experience. How do I know it is worth it?

We’ve completed well over 150 VIP Days. Our top clients come back for multiple days over their years of working with us.

Our goal is for you to pay back the investment in a year or less and then earn multiples back over the years.

Yes, it is cash out at the beginning, but our track record is solid. We have happy clients that come back time and again for more in-depth work as their business grows. The confidence and bottom-line results will come with your execution.

I’ve never had a budget, business plan or strategic plan. Will I get those during the VIP Experience?

You will walk out with a three-year budget as well as tasks you need to execute specifically within the first 90 days of your VIP Experience. We give you an outline for both a business plan and a strategic plan. Most people that create these put them on a shelf and never look at them.

We’d rather give you specific actions and recommendations that you can apply immediately to transform your business. You’re welcome to create these plans and have your coach review them. During the first 90 days, we want you to take action on what we’ve shared with you.

I’ve never been great at following through – is this program for me?

The VIP Experience isn’t a magic wand, however if you apply what we teach you (especially the secret sauce), you will get results. We also provide accountability coaching to help you stay on track and to answer your questions.

We can’t do the work for you, so if you’re not good at following through, then the answer is “no” the program isn’t right for you.

However, if you’re willing to put in the effort, you’ll be amazed by how much your business will improve and how you’ll feel about yourself when you do the work.

Are you ready to do the work? If so, you’ll love the program and the results.

Once I finish the 90 days of support after the VIP Experience – what if I need additional help?

We recommend membership in The Alliance mastermind after the VIP Experience. You’ll receive monthly coaching as well as two days of leadership training before High Point Market.

For best results, at least a year of coaching in our programs and participation in our events will help you stay on track and accountable.

WHERE ELSE CAN YOU FIND SUCH A COMPREHENSIVE PROGRAM TO BUILD, RUN, AND SUSTAIN YOUR DESIGN BUSINESS?

Photo: DesiLu Photography

We take your business and turn it inside out, to identify the gaps in your current strategy. We uncover what’s standing in your way and work on a plan to move you forward.

BUILDING

Marketing

Sales

Culture

GROWTH

Financials

Teams

Benchmarks

SCALE

Roadblocks

Prioritizes

Best practices

BONUSES

Tools

Resources

2-Day Genius Exchange Tickets

BUILD A BETTER INTERIOR DESIGN BUSINESS WITH A VIP EXPERIENCE

Photo: Hayes Photography

BUILD A BETTER INTERIOR DESIGN BUSINESS WITH A VIP EXPERIENCE

STEP 1

Schedule a call

We’ll walk you through the best options for your schedule and budget

STEP 2

Attend your VIP Experience

Prepare yourself for a life-changing and laser focused event

STEP 3

Take Action

Watch your business soar like you poured rocket fuel on it.

DO YOU WANT TO GET UN-STUCK?
COULD YOU IMAGINE…

  • Increase your profits without adding new clients
  • Plan for your next hires to scale your business and offload more tasks
  • Outsource tasks that are slowing you down and aren’t using your genius
  • Develop new knowledge and skills that will up-level your business
  • Cutting your accounting paperwork in half, cutting internal costs, and reducing client confusion
  • Increase your cash flow quickly and take the stress out of collecting final balances
  • Improve your profitability when you understand how to measure and manage productivity
  • Give yourself more money for travel, retirement, family and college
  • Understand the key profit drivers of your business to reach your financial goals.
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