Are You a Known “Brand” in Your Market?
If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.”
It is actually a good idea to think of your design work and your business as a “brand.” Why? Because a brand needs to evoke emotions and ultimately, emotions trigger buying decisions.
If you have a team, your employees are an extension of your brand, so everything they do and say reflects on your business. Are your employees good brand stewards? The experience of your brand is more than a logo or our design style – it is how you and your team do everything.
If you don’t have employees, you still work with people that support your efforts like subcontractors and contractors. Each person that is part of your extended team is a reflection on your brand.
When your expertise and brand are well known in your area, and you’re getting media attention, then you may be ready for the next step – product design and licensing. If so, you’ll want to attend the Interior Design Summit next year to learn how you can build your brand!
Ready For A Mentor, Advisor And Co-CEO Who Is Passionate About Design, Experienced In Business, And On A Mission To Help You Experience More Profit & Less Stress?
Visit http://gddev.gaildoby.com/ to see how Gail can improve your business profits.
Strategic Business Transformation (SBT): http://gddev.gaildoby.com/coaching/